Understanding Web logs
I found an article which help me understand how to analyze website traffic by considering web logs, or the record on visitors entrance and exit on your website, how long do they stayed, and more. Here's the excerpts from Web Pro News:
Specific areas to take a close look at:
How long are users staying on the website or a specific page? This question addresses a website's "stickiness". Stickiness gives webmasters an indication of how important their content is. If users return on a regular basis or remain on a specific page for an extended period of time, generally the content is considered valuable.
Site entry pages? What pages in a website are visitors coming into? Is a specific page on the site drawing an unusually high amount of traffic? Do users come back to the website? Is there a reason for a visitor to come back to the website? Generally, content that is refreshed often will attract return visitors. What specific areas on the site are of interest to web visitors, and can those content sections be expanded to increase the overall value of the website?
Site exit pages? What pages in a website are visitors leaving from? If a specific page has a large number of visitors leaving the site, perhaps the content needs updating. It is critical that you consider the source of the traffic. Are visitors coming to the website through a pay-per-click campaign with a landing page that does not relate to the initial search terms? Directing visitors to content-specific landing pages will help reduce quick site exits.
Who is making the referral? What kind of website is sending traffic to your website? Assumptions can be made based on the quality of the referral source. Letâ€™s face it, if a crack site is the leading referral generator to a software site, it is unlikely that the bulk of visitors will be interested in purchasing.
Bad requests? Are visitors attempting to access pages on your website that are no longer active? Be sure to check logs for any pages or graphics that are generating errors for visitors.
Number of unique visitors? Don't get too hung up on the number of "hits" a website has, as this can be interpreted differently. Sometimes logs interpret graphic access as a hit. A more accurate reflection of traffic can be seen by tracking unique visitors.